Oh, Behave! The Annual Cybersecurity Attitudes and Behaviors Report 2025-2026
We surveyed 7000 people to reveal how attitudes and behaviors shape security risk.
But our obsession with science, research, and the evidence base goes well beyond
our product.
Our mission is to transform the way society addresses the human aspect of cybersecurity. That’s why every nudge, every workflow, every line of code is increasingly grounded in data, tested hypotheses, and continuous learning loops. Because when human behavior is the risk, guesswork isn’t just ineffective, it’s irresponsible and leads to stagnation.
At the heart of this vision is CybSafe’s dedicated Science and Research team. They focus on using behavioral science, cyberpsychology, data analytics, and artificial intelligence (including Generative AI and LLMs) to reshape the way organizations approach human cyber risk.
The team comprises researchers with backgrounds in psychology, cybersecurity, and computing, and experience in designing and delivering behavior change for more than two decades.
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While hundreds of companies focus on human cyber risk, CybSafe is unique. We are one of the few organizations with a dedicated team of researchers and scientists committed to advancing the field of science and research in cybersecurity behaviors and leveraging AI to responsibly achieve it.
This ensures that CybSafe is more than a product. It’s an evidence-based, adaptive security layer that will scientifically and systematically reshape how organizations, and ultimately society, manage human risk.
Understanding the science of human behavior is key to building a future that reshapes the way organizations approach human cyber risk. Our research and innovation work is based on four key principles:
Our product is developed and maintained through research and in collaboration with world-renowned academic research partners. We want to protect people online by building the best product we can, whilst also contributing to academic knowledge and government policy.
Only through collaboration and policy impact can we help to address the wicked problem of cybersecurity and keep people, businesses, and nations safe online.
The team collaborates with several universities (Bath, Bristol, Cardiff, Kent, and Northumbria). Here is some of the work we currently lead on or are involved in:
The team works with government bodies and regulators to advance people-centred security and cyber resilience.
We strive to make sure that we are doing the best work possible. As such, we have a Research Advisory Group, comprising of leading cyber security experts, who provide independent high-level strategic advice and input into the development of the Research and Analysis activities conducted at CybSafe.
