When does 360-degree feedback create behavior change? And how would we know it when it does?

The potential of 360-degree feedback in fostering behavioral and organizational change is well-recognized, but research on its effectiveness yields mixed results due to diverse design features. Four crucial characteristics for successful organizational change through 360-degree feedback include relevant content, credible data, accountability, and high participation rates. Research challenges exist in each area, and reliable data is essential for detecting behavioral changes, highlighting the need for ongoing measurement research.