This paper identifies and explains five key initiatives that three Australian organizations have implemented to improve their respective cyber security cultures. The five key initiatives are: identifying key cyber security behaviors, establishing a ’cyber security champion’ network, developing a brand for the cyber team, building a cyber security hub, and aligning security awareness activities with internal and external campaigns. These key initiatives have helped organizations exceed minimal standards-compliance to create functional cyber security cultures. This paper discusses why these initiatives have been effective and provides practical guidance on their integration into organizational security program