Mental models in warnings message design: A review and two case studies

This paper delves into the process of how individuals acquire, assess, and process data, specifically examining the psychology of risk perception to pinpoint essential factors for crafting effective messages. The application of the mental models methodology in risk communication design is demonstrated through two case studies involving chemical consumer products. These studies combine a quantitative hazard analysis with qualitative methodologies assessing the influential beliefs and behaviors concerning risk. These studies underline the importance of considering not just the inherent properties of a hazard, but also the specific cultural and behavioral decision-making context.