Following a literature review, the paper’s authors built a measure of perceived deception in advertising. The measure was fuelled by perceived veracity and perceived ethic, and may allow marketing practioners to evaluate the percieved deception of marketing communications before launching marketing campaigns.
Phishing is when social engineering is used to deceive a person into sharing sensitive information or downloading...
This paper presents a new way of categorizing behavior change in a framework called the Behavior Grid. This...
Purpose – Cyberattacks have become a major threat to small and medium-sized enterprises. Their prevention efforts...