This study investigates the roles of social influence and personal preference in users’ social media adoption behavior, proposing sociability as a criterion to classify social media. The study examines the determinants of usage intention across social media with different levels of sociability. Findings from 118 low-sociability and 123 high-sociability social media users suggest that social influence factors are more important for high-sociability media users, while attitude has a stronger impact on intention for low-sociability media users.
The Impact of Workload on Phishing Susceptibility: An Experiment
Phishing is when social engineering is used to deceive a person into sharing sensitive information or downloading...