This paper reviews literature on the relationship between emotion and persuasion, with a focus on how the relationship might be harnessed to persuade people to both check for and take actions to prevent cancer. It suggests messages should select a particular emotion then consider how best the emotion might be triggered.
Phishing is when social engineering is used to deceive a person into sharing sensitive information or downloading...
This paper presents a new way of categorizing behavior change in a framework called the Behavior Grid. This...
Purpose – Cyberattacks have become a major threat to small and medium-sized enterprises. Their prevention efforts...