This comprehensive report seeks to understand the persuasion techniques employed by scammers that successfully provoke human errors in judgement. It finds a successful scam involves all the standard elements of the ‘marketing mix’ – although scams differ from conventional marketing in their illegal and illegitimate nature.
Phishing is when social engineering is used to deceive a person into sharing sensitive information or downloading...
This paper presents a new way of categorizing behavior change in a framework called the Behavior Grid. This...
Purpose – Cyberattacks have become a major threat to small and medium-sized enterprises. Their prevention efforts...